An online contest to promote Chevy trucks and the TV show “The Apprentice” has instead been used by environmentalists to condemn General Motors for building vehicles they believe contribute to global warming.

Last month, General Motors launched a contest to see which member of the public could craft the best commercial for the Chevy Tahoe, a sports utility vehicle. At ChevyApprentice.com, visitors could choose from a range of soundtracks and video clips of the Tahoe traveling through different terrains. They also had the option of writing their own text to accompany the video and music.
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Video: Chevy gets trashed in commercial contest

Chevrolet let users make ads for the Chevy Tahoe, but a couple slipped by depicting SUV as a gas-guzzling machine.

One of the videos circulating around the Web featured shots of the Tahoe zooming through snow, mountains and desert. Over the video appeared the words: “Global warming isn’t a pretty SUV ad. It’s a frightening reality.”

Another commercial entry read: “Temperatures are rising. The polar ice caps are melting. Global warming is happening now. What will you tell your kids that you drove?”

Article source: Cnet news

Tags: gm tahoe, gmcontest, suvs, suvtahoe, suvvideo, tahoe